“Youth Water Club” is a fictional start-up fashion brand and this was a Year 2 assignment for “Fashion Branding” in Nanyang Academy of Fine Arts.

Assessment Objective: 

  • Employ consistent communication materials in brand building
  • Prepare varied branding strategies for brand development
  • Present branding strategy for brand development of a new start-up fashion brand


Assessment Description:

  • Understand the vision of their brand, the qualities/ strengths of their business, the competition, the market environment and target consumers
  • An original brand of a fashion label should be created and presented

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